Colleges and universities can leverage the Name, Image, and Likeness (NIL) market to benefit their athletic programs in several ways:
1. **Attract top talent**: By offering comprehensive NIL education and support, schools can attract top student-athletes who are interested in maximizing their NIL opportunities[1][2].
2. **NIL programming**: Many schools have already implemented NIL-related initiatives, partnering with external companies like Opendorse, INFLCR, or Altius Sports to provide resources and support for their student-athletes[1].
3. **Licensing deals**: Athletic departments can monetize their brand through licensing deals, securing revenue from the sale of merchandise featuring their logos, mascots, and other proprietary images[3].
4. **NIL collectives**: Schools can leverage NIL collectives, groups of boosters and donors who pool resources to help athletes at a particular school, to enhance their athletic programs[4].
5. **Educational resources**: Colleges can collaborate with media companies to provide resources and support for student-athletes navigating the NIL landscape, including content focused on NIL best practices, personal finance resources, and legal guidance[5].